GEOMETRIC GARDEN_with this campaign we wanted to emphasize the most genuine values fo the product, a collection aiming at urban and modern women made with natural materials of the highest quality. To celebrate these characteristics we wanted to evoke a modern atmosphere with just a hint of vintage elements. For this purpose we made a red box (which is the corporate color of the brand) decorated with a set of geometric figures that represents the motif of the current collection arranged in an apparent disordered style with a hidden pattern. The geometric combination is intertwined with vintage graphic images of the 70’s. The displays come out the walls to create the idea they are part of a single body integrated in the context where the entire collection will be shown. Brand Calzados Evori/ Location Micam Milán, Modacalzado, Madrid, Who’s Next Paris / Area 40m2/ Year 2009